The Ulster Cancer Foundation's strategy for action is:

• The delivery of innovative programmes and the development of appropriate resources.
• Seeking ways to reach new groups and the development of collaborative action.
• The development of training programmes for a range of professional groups/settings

Examples of Public Campaigns include:

• The Northern Ireland Europe Against Cancer Campaign.
• All aspects of cancer prevention and early detection.
• Tobacco control.

Initiatives aimed at young people include:

• The "Get Sunwise" Project for Young people- "Cool Cat".
• "SAFE" a junior cancer code for 8-9 year olds (see Involving Your School).
• "CRACKERSNACKS" to encourage people to eat 5 portions fruit/veg per day.
• Smokebusters
  

Initiatives for adults include:

• Men and Cancer.
• Women and Cancer.
• Cancer Prevention - Promotion of European 10 point code.
• Smoking cessation services.